Aesthetics Definition
- Of or concerning the appreciation of beauty or good taste
- Characterized by a heightened sensitivity to beauty
- Responsive to or appreciative of what is pleasurable to the senses.
- The aesthetic has an essence that is capturable in non-aesthetic terms (avoids literal)
Every object, image, product, person, or brand in its parts or entirety possesses an aesthetic. Websites are no different, and it is the designer who captures and presents the overall aesthetic. Skilled and thoughtful designers are in the unique position to deliver both the meaningful and unique in their designs. Alternatively, designers cemented with limits in: vision, curiosity or willingness to learn often miss salient opportunities for their clients.
Aesthetic Goals for Web DESIGNERS
Skilled intuitive website DESIGNERS capture the richest aesthetic in their websites when adhering to these foundation principles:
Visual Plane
- Exemplifies defining nuances
- Is textually complete while void of redundancy
- Form & Function
- static: color, typography, graphic
- non static: sound (podcasts), and video (vcasts), DHTML/JavaScript
NEWness
- Identifying trends & implementing ONLY the applicable
- Interactive Interface (people like to touch, explore, and play)
- Modern Technologies
- incorporate social media (Twitter, Facebook, etc)
Balance & Integrity
- Rich interactive interface
- Fully functioning website (different browsers can have different look)
Excellent Communication skills with client and end user
- written, verbal, visual (in and out of your department/field)
Cost Conscious and Forward Thinking Practices
- W3C standards compliant is an investment today with a payoff tomorrow